Finally a trailer about the issue at hand….
You know I liked it when one of the trailers dropped in the ” I was too late once” and then Carter takes on the Warhoons. But I don’t think most of the audience got what that meant. Between talking on their phones, texting, dropping their popcorn, groping their date or cooking in the kitchen while on the phone while holding the baby and the tv playing in the background – nobody but us fans were going to get it.<a Now we have it loud and clear. Big screen letters that will be caught by the casual viewer – " I'm on Mars" – new action and they dropped Lynn's " Our city is being attacked by a new force" or 'threat' or whatever it was. I'm sure it plays fine in the context of the film but not as a sound bite. All of the "our world is dying" stuff was yo-yoing from a quite statement to barked. It was collecting the ideas, but had no flow. Hopefully this new 1:00 tv trailer is part of the new theatrical trailer Stanton mentioned on Twitter a couple of weeks back. I'll give them credit, they're running hard at the House of Mouse to make this work. Personally I think this works. – Jeff